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Ray Ban
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Brio Coffeeworks
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Foam Brewers Blushing
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Marshall's Style Closet
Creative Direction
I develop and direct visual worlds for brands, guiding projects from concept to execution across campaigns, environments, product collaborations, and brand experiences.
Ray Ban
Brief & Concept
Commissioned by Ray-Ban as part of their mission to uplift and collaborate with artists, this project translated the brand’s legacy of individuality into a set of immersive, hand-painted installations. For activations in Boston and Miami, I created site-specific murals inspired by local energy and expanded the experience through custom-painted sunglass cases and take-home artworks for guests.
Impact
By integrating site-specific artwork with participatory elements, the activations turned retail spaces into expressive, energetic environments that delighted customers, drove sales, and reinforced Ray-Ban’s connection to creativity and culture.
Services
Art Direction
Mural Design
Custom Object Art
Activation Support
Brio Coffeeworks
Brief & Concept
As the resident artist for Brio Coffee Works’ Microlot Series, I create original label art for their limited, small-batch coffee releases. Each illustration is inspired by the origin, processing technique, landscape and character of each microlot. Select artworks are released as limited-edition prints and branded merchandise.
Impact
The Microlot Series has become a signature offering for Brio, with each release distinguished by its own visual identity. The pairing of unique artwork with rare coffees has expanded Brio’s emphasis on craft, origin, and uniqueness.
Services
creative Direction
Illustration
Packaging & Label Design
Print Design
Foam Brewers
Brief & Concept
Foam Brewers commissioned me to create a visual identity for the release of their blackberry sour, including a beer label, event T-shirt, and artwork for a release-party exhibition. With the title, Blushing, I centered the concept around themes of coyness, transition and being seen, using reds, pinks, and soft gradients that developed into a surreal visual world.
Impact
The beer became one of Foam Brewers’ most successful releases, achieving record sales and being extended into their seasonal summer lineup.
Services
creative Direction
Label & Packaging Design
Apparel Design
Event Artwork
Marshall’s
Style Closet
Brief & Concept
I led the set dressing for the Marshalls Style Closet, a large-scale activation event in NYC designed to evoke a premium “luxury closet” shopping experience. I created and styled four distinct closet worlds; Parisian, Heritage, Collegiate, and Boho, each with curated looks and custom-built forms tailored to the aesthetic of each style.
Impact
The immersive closets became the visual anchor of this high-engagement event, supporting personal styling sessions by celebrity stylist Zerina Akers, a Glam Bot photoshoot experience, and content captured for a national social campaign across Times Square billboards.
Services
creative Direction
set dressing
Styling
Fabrication
Armani Beauty
Brief & Concept
For the Armani Beauty release of their Luminous Silk Cheek Tink, I transformed the blush shades into life-size applicators and paint bottles to create a 6’ x 6’ live painting. Guests interacted with the installation by adding their own strokes of the blush color of their choice, turning the canvas into a collaborative, immersive artwork.
Impact
The installation brought Armani Beauty’s product to life, creating a memorable, hands-on experience that engaged attendees and amplified the launch’s visual storytelling.
Services
creative Direction
Fabrication
Live painting
Event styling
Cabot Creamery
Brief & Concept
Cabot Creamery commissioned a series of five illustrations to celebrate the visual language of Vermont farming. Each design, inspired by iconography of agricultural landscape, was adapted into limited-edition merchandise, contemporary apparel and branded goods.
Impact
The collection sold out immediately, generating strong demand from customers who requested additional merch drops. The project strengthened Cabot’s storytelling around Vermont farmers while expanding their presence through design-forward merchandise.
Services
creative Direction
Illustration
Merch & Apparel Design
Brand Collaboration
Skida
Brief & Concept
Vermont-based winter accessories brand Skida, commissioned 2 custom prints to be developed into signature fabric used across their hats, headbands, scarves, and more.
Impact
The print became a standout addition to Skida’s seasonal collection, offering a fresh, art-forward option that brought new visual energy to their well-loved accessories.
Services
Surface Design
Pattern Tiling
Production-ready artwork
Hello@phoebelostudio.com
Searching for a creative lead?
I work from concept to execution across campaigns, collaborations, spaces, and experiences.